| | Searching Current Courses For Fall 2016 |
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Course: |
TRA 224
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Title: | Leisure Travel Management |
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Long Title: | Leisure Travel Management |
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Course Description: | Brings the student up to date on leisure travel management trends and topics. This includes group travel, tour development and management, destination popularity, destination cycles, ecotourism and redeveloping the leisure travel market. |
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Min Credit: | 3 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Student must explain the breadth and extent of group business.
II. Explains the skills required to make group travel successful.
III. Discusses where and how to locate and develop group business.
IV. Studies how to price and promote group travel.
V. Uses psychology and history in discussing the rise and fall of travel destinations.
TOPICAL OUTLINE:
I. Group Travel as a business
A. Skills
B. Entrepreneurship
C. Sales
D. Components and Booking
II. Brochure design
III. Past, present, future of Group travel
IV. Destinations
V. Client types
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