| | Searching Current Courses For Fall 2016 |
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Course: |
TRA 121
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Title: | Travel Sales And Service |
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Long Title: | Travel Sales And Service |
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Course Description: | Provides the interpersonal skills neccessary to sell and service the traveling public. This course provides the basics of customer service, business etiquette, telephone communication, sales styles, sales process, and marketing skills. Travel sales skills and marketing skills in the context of leisure travel market are an important part of the travel and tourism industry, which has become one of the world¿s largest and fastest growing. |
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Min Credit: | 2 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Tests student interest/aptitude for sales.
II. Measures student ability to qualify a client.
III. Measures student ability to meet client needs.
IV. Requires student to match client needs with the best product.
V. Tests student telephone selling skills.
TOPICAL OUTLINE:
I. Sales and Service in the Industry
II. The Travel Buyer
III. The Travel Product
IV. The Sales Cycle
V. Technology
VI. Maintaining Professional Standards
VII. Building Sales and Marketing Skills
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