| | Searching Current Courses For Fall 2016 |
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Course: |
TRA 113
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Title: | Selling Cruises and Tours |
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Long Title: | Selling Cruises and Tours |
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Course Description: | Teaches the student how to identify reliable tour operators and cruise lines, how to sell the strongest features and benefits, qualifying the client. Identifies the economic benefits of specialization and using preferred suppliers. |
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Min Credit: | 4 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Requires student to use the internet for travel info.
II. Tests student on selling cruises.
III. Tests student on selling tours.
IV. Measures student selling skills.
V. Emphasizes requirement to specialize.
VI. Teaches student how to select the proper tour operator.
TOPICAL OUTLINE:
I. How to select reliable tour operators.
A. Selection criteria, how to collect reliable data.
II. Benefits of a thorough knowledge of select cruise lines.
A. Economic rewards of specialization.
III. Co-op marketing and advertising opportunities.
A. Benefits of preferred supplier alliances.
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