| | Searching Current Courses For Fall 2016 |
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Course: |
SKB 225
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Title: | Merchandising and Buying |
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Long Title: | Merchandising and Buying |
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Course Description: | Introduces marketing and merchandising ski equipment. The marketing mix of a retail shop, product lines, and merchandising strategies are covered. |
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Min Credit: | 3 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Discuss merchandising as it relates to the marketing mix of a ski shop
II. Detail the criteria for adding a product to a ski shop¿s line
III. Discuss the difference between product mix and product line
IV. Discuss ski merchandising strategies
V. Outline the procedures and need for inventory control
TOPICAL OUTLINE:
I. Product
A. Definition
B. Meaning of ¿New Product¿
C. Planning and product assortment to meet consumer demand
II. Product differentiation and market segmentation
III. A product¿s life cycle and its management
IV. Inventory control
A. Markup/markdown
B. Turnover
C. Discounts
D. Pricing
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