STANDARD COMPETENCIES:

 

 I.      Develop a working knowledge of snow sport marketing terminology and issues

 II.     Identify the basic relationship of marketing to other functional areas of the snow sport industry.

 III.    Define the basic elements of a marketing strategy for the snow sport industry

 IV.     Identify and apply demographic and psychographic information in marketing planning for ski & snowboard products

 V.      Define market segmentation, steps in its application, and how it affects the success of a ski & snowboard product or service

 VI.     Compare the different buying behavior and decision making techniques among snow sport business, organizational, and the tourism consumer

 VII.    Explain the concepts of the marketing mix

 VIII.   Understand the use of Media in the snow sport industry

 TOPICAL OUTLINE:

 

 I.      The Basics of Snow Sport Marketing

 II.     The Environmental Factors of Snow Sport Marketing

 III.    Marketing Research and Global Information Systems

 IV.     Ski and Snowboard Consumer and Business Behavior

 V.      Snow Sport Market Segmentation and Positioning

 VI.     Snow Sport Products and Product Life Cycle Strategies

 VII.    Marketing Mix

 VIII.   Ethics in Marketing

 IX.     Use of Media in Marketing