| | Searching Current Courses For Fall 2016 |
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Course: |
SKB 155
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Title: | SIA Promotions |
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Long Title: | SnowSports Industries America Promotions |
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Course Description: | Introduces the student to the fundamental skills and knowledge required in the field of snow sports promotions and event management for SnowSports Industries America (SIA). Emphasis is placed on promoting special events for the snowsports industry including new product demos, corporate sponsored competitions, and team events. Topics such as budgeting, staffing, team management, athlete management, and liability will be discussed. |
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Min Credit: | 1 |
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Max Credit: | |
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Course Notes: | NCE 9.22.15 JLG |
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Origin Notes: | CMC |
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STANDARD COMPETENCIES
1. Apply the fundamental terms and concepts of promotions and marketing to the snowsports industry
2. Establish effective communications between the snowsports industry and the media
3. Identify a successful risk management program to conduct an event within the given facilities from a legal and
social responsibilities setting.
4. Demonstrate an understanding of the products, consumers, and sponsorships in the ski and snowboard industry
5. Evaluate the role of social media in the marketing/promotions of special events and apply these to typical situations
experienced by the snowsports industry
6. Develop an event management plan for a promotional snowsports event, contest, or product launch
TOPICAL OUTLINE
I. Planning, organizing, and executing a promotional event in the snowsports industry
II. Athlete sponsorships and their role in the snowsports industry
III. Building brand loyalty though promotional events
IV. Choosing effect locations, times, and events to promote snowsports products
V. Trade show booth design
VI. Different approaches to promotion and marketing
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