| | Searching Current Courses For Fall 2016 |
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Course: |
SKB 118
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Title: | Snowsports Promotions |
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Long Title: | Snowsports Promotions |
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Course Description: | The different roles and techniques used to develop, produce, and progress Snowsport events will be explored. The course examines the needs of promotional representatives who act on behalf of manufacturing, retail, and ski area operations. Student will gain knowledge of management in the areas of facilities, professional organizations, promotions, as well as the different managerial styles that can be applied. This course will also provide the student with individual topics such as quality control, leadership, and strategic planning. Students will also demonstrate the role of management in producing events for the Snowsports industry from a financial and legal standpoint. |
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Min Credit: | 1 |
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Max Credit: | |
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Course Notes: | Entered new course 1/29/08 s@ |
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Origin Notes: | CMC |
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STANDARD COMPETENCIES:
I. Students will articulate budget preparation and implementation, as well as the role of fund raising from corporate sponsors.
II. Students will be able to effectively select proper leadership/managerial styles given event/task at hand.
III. Students will construct a Risk Management Plan in order to conduct their events within the given facilities from a legal and social responsibilities setting.
IV. Students will gain an understanding of personnel management practices and human resources.
V. Students will identify opportunities for new events.
VI. Students will generate a promotional plan or media advertisement project for events given industry resources
TOPICAL OUTLINE:
I. Organizing an event
II. Selecting personnel and human resources management
III. Budget management, Legal and Social Issues.
IV. Site selection and Risk Management
V. Program Design
VI. Promotion and Marketing
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