STANDARD COMPETENCIES:

 

 I.      Compare and contrast examples of different types of snow sport retailers.

 II.     Understand changes in customer demographics and how values affect the retail mix.

 III.    Evaluate snow sport retail sites using specific resort location criteria.

 IV.     Outline tasks performed in a snow sport retail business.

 V.      Analyze the purposes for various snow sport layouts and flow.

 VI.     Discuss the stages of the snow sport buying process.

 VII.    Analyze methods used to communicate with the tourism culture.

 VIII.   Explain the role of operations and management systems to provide a sound business model.

 IX.     Discuss Snow Sport manufacturer representatives as a profession.

 X       Synthesize the role of personal selling and the marketing concept to an organization.

 XI.     Outline the skills need for relationship selling and the role of Snow Sport manufacturer  representative professional, retail buyer, and final retail customer.

 XII.    Understands the working of the snow sports industry, the products and the competition.

 XIII.   Develop the basic fundamentals of an effective sales clinic and presentation.

 XIV.    Discuss the skills needed to work as a contract sales associate

 XV.     Analyze the role of territory management

 TOPICAL OUTLINE:

 

 I.      Snow Sport Retail Strategy

         A.      Site Locations and Selection

         B.      Store Organizational Structure

 II.     Store Layout and Design

 III.    Planning, Buying, and Pricing Merchandise and Services

 IV.     Promoting Merchandise and Services

 V.      Snow Sport Operations and Management

 VI.     Customer Service in Tourist Retailing

 VII.    Overview of the Snow Sport profession

 VIII.   Communication styles in the Snow Sport industry

 IX.     Career options

 X       Managing yourself and your career