STANDARD COMPETENCIES:

 

 I.      Determine media and promotional needs of the business.

         A.      Examine and state the business image.

         B.      List media advantages and disadvantages.

         C.      Assess the use of technology for advertising needs.

         D.      Prepare a promotional plan.

 II.     Complete a marketing plan for the e-commerce component.

         A.      Write an overall marketing strategy for an e-commerce plan.

         B.      Write a marketing plan using product, price, promotion, and placement on the internet.

         C.      State how the marketing plan will differentiate the business from others.

         D.      List decision aid tools available for your industry.

         E.      Prepare a risk management plan for the e-commerce component.

         F.      Prepare a SWOT analysis for the B2B or B2C

         G.      Develop goals and strategies based on the SWOT analysis

         H.      Develop a budget for the marketing strategy for the e-commerce promotion

 III.    Create a website that contains elements for the e-commerce of the business

         A.      Develop meta tags for the website

         B.      Register the website with search engines

         C.      Maintain a backup system for the website

         D.      Describe the general structure of the network of networks supporting the internet

         E.      Explain the role of advertising and marketing in e-business

         F.      List hardware and software requirements for the e-commerce component

         G.      List security threats to the e-commerce website

         H.      Create security measures to reduce intellectual property theft

         I.      Develop collection processes for B2B and B2C

         J.      Describe how to establish a business presence on the web

         K.      Discuss the laws governing electronic commerce

 IV.     Determine and evaluate a pricing structure for the business and for the business on the internet.

         A.      Define price/quality relationship in business

         B.      Identify ways to add value to the product.

         C.      State sales methods used.

         D.      Develop a pricing strategy.

         E.      Calculate break-even for a given margin.

         F.      Identify factors that affect price of goods and services.

         G.      List and define elements of pricing policy.

 V.      Determine and evaluate the products/services, customer and market potential for the e-commerce component for the business

         A.      Write a concept statement for the marketing plan

         B.      Define the basic elements of the marketing strategy

         C.      Identify the basic relationship of marketing to other functional areas of the organization

         D.      Define market segmentation, steps in the application, and how it affects the success of a product or service

         E.      List the target markets of the business

         F.      Describe the business¿s marketing strategy

         G.      Analyze the competition

         H.      Explain the concepts of the marketing mix

         I.      Prepare the marketing plan

 TOPICAL OUTLINE:

 

 I.      Media and promotion

         A.      The business image.

         B.      Media advantages and disadvantages.

         C.      Technology for advertising

         D.      Promotional plan.

 II.     Marketing plan for e-commerce

         A.      Marketing strategy for an e-commerce plan.

         B.      Marketing plan using product, price, promotion, and placement for the internet.

         C.      Marketing plan for internet versus business marketing plan

         D.      Decision aid tools

         E.      Risk management for e-commerce

         F.      SWOT analysis for B2B or B2C

         G.      Goals and strategies for the SWOT analysis

         H.      Marketing strategy budget for e-commerce

 III.    Websites with e-commerce

         A.      Meta tags

         B.      Register with search engines

         C.      Backup system

         D.      The network of networks supporting the internet

         E.      Advertising and marketing in e-business

         F.      Hardware and software for e-commerce

         G.      Security threats to the e-commerce website

         H.      Security measures for intellectual property theft

         I.      Merchant accounts for B2B and B2C

         J.      A business presence on the web

         K.      Laws governing electronic commerce

 IV.     Pricing structure for business on the internet.

         A.      Price/quality relationship

         B.      Value added product.

         C.      Sales methods

         D.      Pricing strategy.

         E.      Break-evens

         F.      Price of goods and services.

         G.      Pricing policy.

 V.      Products/services, customer and market potential for e-commerce

 VI.     Concept statement for the marketing plan

 VII.    Marketing strategy

 VIII.   Marketing in other functional areas of the organization

 IX.     Market segmentation

 X       Target markets

 XI.     Business marketing strategy

 XII.    Competition

 XIII.   Marketing mix

 XIV.    Preparing the marketing plan