STANDARD COMPETENCIES:

 

 I.      Determine media and promotional needs of the business.

         A.      Examine and state the business image.

         B.      List media advantages and disadvantages.

         C.      Assess the use of technology for advertising needs.

         D.      Prepare a promotional plan.

 II.     Complete a marketing plan for the e-commerce component.

         A.      Write an overall marketing strategy for an e-commerce plan.

         B.      Write a marketing plan using product, price, promotion, and placement on the internet.

         C.      State how the marketing plan will differentiate the business from others.

         D.      List decision aid tools available for your industry.

         E.      Prepare a risk management plan for the e-commerce component.

         F.      Prepare a SWOT analysis for the B2B or B2C

         G.      Develop goals and strategies based on the SWOT analysis

         H.      Develop a budget for the marketing strategy for the e-commerce promotion

 III.    Create a website that contains elements for the e-commerce of the business

         A.      Develop meta tags for the website

         B.      Register the website with search engines

         C.      Maintain a backup system for the website

         D.      Describe the general structure of the network of networks supporting the internet

         E.      Explain the role of advertising and marketing in e-business

         F.      List hardware and software requirements for the e-commerce component

         G.      List security threats to the e-commerce website

         H.      Create security measures to reduce intellectual property theft

         I.      Develop collection processes for B2B and B2C

         J.      Describe how to establish a business presence on the web

         K.      Discuss the laws governing electronic commerce

 IV.     Determine and evaluate a pricing structure for the business and for the business on the internet.

         A.      Describe products/services of the business.

         B.      Determine the unique product/service feature of the business.

         C.      Describe the benefits of products/services to customer

         D.      Identify products/services that could be added.

         E.      Develop a customer profile including what customers want and need.

         F.      List target markets.

         G.      Describe the market potential.

         H.      Conduct competitive analysis and list competitors.

         I.      List strengths and weakness in terms of products/services offered.

 V.      Develop a website for the business containing e-commerce components

         A.      Describe the steps for selecting and registering a URL for the website

         B.      Develop a design layout for the website

         C.      Demonstrate how to create and maintain hyperlinks for the website

         D.      Explain the implementation of images within the website

         E.      Develop a system to maintain the website

 TOPICAL OUTLINE:

 

 I.      Media and promotion

         A.      The business image.

         B.      Media advantages and disadvantages.

         C.      Technology for advertising

         D.      Promotional plan.

 II.     Marketing plan for e-commerce

         A.      Marketing strategy for an e-commerce plan.

         B.      Marketing plan using product, price, promotion, and placement for the internet.

         C.      Marketing plan for internet versus business marketing plan

         D.      Decision aid tools

         E.      Risk management for e-commerce

         F.      SWOT analysis for B2B or B2C

         G.      Goals and strategies for the SWOT analysis

         H.      Marketing strategy budget for e-commerce

 III.    Websites with e-commerce

         A.      Meta tags

         B.      Register with search engines

         C.      Backup system

         D.      The network of networks supporting the internet

         E.      Advertising and marketing in e-business

         F.      Hardware and software for e-commerce

         G.      Security threats to the e-commerce website

         H.      Security measures for intellectual property theft

         I.      Merchant accounts for B2B and B2C

         J.      A business presence on the web

         K.      Laws governing electronic commerce

 IV.     Pricing structure for business on the internet.

         A.      Price/quality relationship

         B.      Value added product.

         C.      Sales methods

         D.      Pricing strategy.

         E.      Break-evens

         F.      Price of goods and services.

         G.      Pricing policy.

 V.      Products/services, customer and market potential for e-commerce

         A.      Concept statement for the marketing plan

         B.      Marketing strategy

         C.      Marketing in other functional areas of the organization

         D.      Market segmentation

         E.      Target markets

         F.      Business marketing strategy

         G.      Competition

         H.      Marketing mix

         I.      Preparing the marketing plan