| | Searching Current Courses For Fall 2016 |
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Course: |
SBM 151
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Title: | Marketing & Risk Mgmt I |
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Long Title: | Marketing and Risk Management I |
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Course Description: | Emphasizes the identification of the strengths and weaknesses of the business and applying them in the development of plans for the business. Includes the development of marketing goals and objectives. The development of budgets, including marketing, into the total operating budget and activities of the business. Provide a review of existing financial trends and activities for further analysis of the small business, measuring past and present performance, and developing risk management plans. |
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Min Credit: | 9 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Define marketing terminology
II. Calculate cost of production figures for the enterprise(s)
III. Identify alternatives to minimize risk.
IV. Identify critical areas of the business.
V. Focus on a review of the business plan and management skills.
TOPICAL OUTLINE:
I. Marketing Goals & Plans
A. Terminology
B. Market research
II. Competitive markets for products & services
A. Description of areas identified
B. Determining market prices
C. Identifying steps to required for achieving marketing goals
III. Minimize Business Risk
A. Identify critical issues
B. Identify resources
IV. Business Goals & Objectives
A. Revision of existing goals & objectives
B. Update components
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Lamar Community College |
LCC |
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