STANDARD COMPETENCIES:

 

 I.      Evaluate the process of getting started  (I, II, III)

 II.     Analyze estimation of money needs (IV)

 III.    Evaluate the importance of planning  (V)

 IV.     Analyze your market and your competition  (VI)

 V.      Analyze money sources for your business  (VII)

 VI.     Analyze Small Business Administration programs  (VIII)

 VII.    Evaluate your money attitude  (IX)

 VIII.   Evaluate the process of writing a winning loan proposal  (X)

 IX.     Analyze how to present your plan   (XI)

 X       Review eleven guidelines for finding money for your small business  (XII)

 TOPICAL OUTLINE:

 

 I.      Getting started

         A.      Existing business

         B.      Starting a business

 II.     Success and the five money keys

 III.    Startup, buyout or franchise

 IV.     Estimating money needs

         A.      Cash flow management

         B.      Budgeting

         C.      Uses of money

         D.      Cash flow considerations

 V.      Why planning is important

         A.      Preparing your plan

         B.      Planning worksheet

         C.      Three kinds of plans

 VI.     Know your market and your competition

         A.      What is your market:

         B.      Market research

         C.      Finding the right people

         D.      Keeping customers

         E.      Finding the right location

         F.      Know your competition

         G.      Know how your competitors make money

         H.      Sources of competitive information

 VII.    Money sources for your business

         A.      Two types of financing

         B.      Traditional sources

         C.      Nontraditional sources

 VIII.   Small Business Administration programs

         A.      Guaranteed loan program

         B.      Specialized guaranteed loan programs

         C.      Other loan programs

 IX.     What`s your money attitude?

         A.      What is money?

         B.      Common misconceptions

         C.      What the lender thinks

 X       Writing a winning loan proposal

         A.      Startup money needs

         B.      Importance of financial planning

         C.      Constructing a cash flow projection

         D.      Basic principles

         E.      Packaging your idea

         F.      Four steps toward getting your loan

         G.      How to put your loan proposal together

         H.      Asking for your loan

 XI.     How to present your plan

         A.      Four steps to effective presentations

         B.      Visual aids

         C.      Final preparations

 XII.    Eleven guidelines for finding money for your small business