| | Searching Current Courses For Fall 2016 |
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Course: |
SBM 108
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Title: | Marketing for a Small Business |
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Long Title: | Marketing for a Small Business |
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Course Description: | Provides a brief overview of the marketing functions applied to a small business. Topics include planning a marketing strategy, promoting a business, competitive analysis, and customers and prospects. |
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Min Credit: | 1 |
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Max Credit: | |
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Course Notes: | Added Description, Competencies and Topical Outline. |
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Origin Notes: | CNCC |
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STANDARD COMPETENCIES:
I. Analyze the quick strategic marketing plan (I)
II. Evaluate marketing overview (II)
III. Analyze products and services (III)
IV. Analyze customers and prospects (IV)
V. Evaluate competitive analysis (V)
VI. Evaluate price, place, and sales practices (VI)
VII. Analyze strengths and weaknesses (VII)
VIII. Evaluate advertising and promotion (VIII)
IX. Analyze strategic marketing (IX)
X Review the marketing plan (X)
XI. Review the sales plan (XI)
TOPICAL OUTLINE:
I. The Quick Strategic Marketing Plan
A. Business Definition
B. Mission Statement
C. SWOT Analysis
D. Goals
II. Marketing Overview
A. Target Market
B. Marketing Budget
III. Products and Services
A. Benefits of Product
B. Product Comparison
IV. Customers and Prospects
A. Marketing Research
B. Project or Bid Analysis
C. Market Segmentation
V. Competitive Analysis
A. Competitor Information
B. Competitor Comparison
C. Competitive Objectives
VI. Price, Place, and Sales Practices
A. Pricing Factors
B. Break-Even Analysis
C. Price Setting Thoughts
D. Site Evaluation
E. Pricing Objectives
VII. Strengths and Weaknesses
A. Management Audit
B. External Analysis
VIII. Advertising and Promotion
A. Promotion Audit
B. Advertising Base
C. Advertising/Promotion Goals
D. Media Advantages and Disadvantages
IX. Strategic Marketing
A. Strategies
B. Tactics
X The Marketing Plan
A. Strategic Marketing Variables
B. Outline of Marketing Plan
XI. The Sales Plan
A. Marketing Action Plan
B. Marketing Action Timetable
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Red Rocks Community College |
RRCC |
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