| | Searching Current Courses For Fall 2016 |
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Course: |
RTV 260
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Title: | Broadcast Management |
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Long Title: | Broadcast Management |
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Course Description: | Introduces the field of broadcast management as applied to day-to-day radio and television station operations, broadcast law, broadcast promotion, sales, research, ratings, logs, demographics and human relations in the broadcast workplace and arena. |
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Min Credit: | 3 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Apply and master quality management principles to radio and television broadcast arena
II. Oversee promotional, sales, traffic, production and operations personnel in radio or television
III. Apply human resources and relations concepts in a broadcasting setting
IV. Operate according to precepts and legal precedents of broadcast and copyright law
V. Apply principles of broadcast ethics to real-world situations and simulations
TOPICAL OUTLINE:
I. -Roles, duties and responsibilities of broadcast managers
II. -Advantages of a well-rounded educational background in broadcast management
III. -Ethical standards and case studies in broadcast management
IV. -Technical and FCC record keeping and licensing considerations
V. -Overview of new broadcasting venues, genres, technologies, trends and opportunities
VI. -Job hunting and career tips for broadcast managers
VII. -Guest speakers from broadcast media will be utilized extensively for real-world examples
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Pikes Peak State College |
PPCC |
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