STANDARD COMPETENCIES:

 

 1. Define media convergence and new media in the 21st century

 2. Discuss the historical timelines of radio, television, cable, satellite and internet

 3. Explain how electronic media works including electromagnetism, waves, modulations, bands, channels, digital transmissions and frequency

 4. Discuss the growth of radio, television, internet and other forms of electronic media

 5. Explain the democratization of media

 6. Explain the cultural impacts of electronic media on society

 7. Demonstrate knowledge of basic audience research methods and media effects

 8. Explain distribution by wired relays, wireless relays and internet distribution

 9. Demonstrate an understanding of advertising and commercial aspects of electronic media

 10. Delineate non-commercial aspects of electronic media such as public broadcasting and educational programming

 11. Analyze the regulatory environment and constitutional issues for electronic media

 12. Delineate careers in the electronic media industry

 TOPICAL OUTLINE:

 

 I.          Media convergence and historical perspectives

 II.          How electronic media works

 III.          Media impacts on culture and democracy

 IV.          Audience research methods

 V.          Commercial aspects and financing of electronic media

 VI.          Regulatory impacts

 VII.          Career areas and growth