| | Searching Current Courses For Fall 2016 |
| |
Course: |
NRE 236
|
|
| |
Title: | PR of Natural Resources |
|
| |
Long Title: | Public Relations of Natural Resources |
|
| |
Course Description: | Provides students with appropriate skills in dealing effectively with customers and co-workers at all levels, including difficult situtions. It develops the skills necessary for working directly or indirectly with the media and give a broad understanding of the importance of customer service and public relations. |
|
| |
Min Credit: | 2 |
|
| |
Max Credit: | |
STANDARD COMPETENCIES:
I. An Introduction to Public Relations
A. Public Relation Problems in Natural Resource Agencies
B. The Value of Good Public Relations
II. A Historical Perspective of Public Relations
A. Resource Management History
B. Public Relations in Natural Resource History
III. Tenets of Good Public Relations
A. Main Principles of Public Relations
IV. Strategies for Good Public Relations
A. Planning
1. Research
2. Setting Goals and Objectives
3. Communications
4. Evaluation and Monitoring
B. Research
1. Surveys
2. Nominal Group Process
3. Public Involvement
C. Identifying and Working with Publics
1. Internal Publics and External Publics
2. Natural and Unnatural Publics
D. Communication
1. Planned Publicity
a. Public Service Announcement
b. Advertising
V. Communication Techniques
A. Interpersonal
1. Public Speaking
2. Face?to?Face Communications
3. Telephone Etiquette
4. Slide Presentations
B. Media Techniques
1. Print Media
2. Newspapers and Magazines
3. Brochures and In?House Publications
4. Using the Mail
5. Print Media Applications
6. External Reports
C. Electronic Media
1. Radio and Television
2. Video and Motion Pictures
VI. Exhibits, Special Events, Photography
VII. Politics in Natural Resources
A. Government Structure
B. Legislative Process
C. Surviving in the Political Arena
VIII. Emergency Information Services
A. Planning for Disaster
1. Emergency Information Procedures
B. Program Implementation
C. Program Evaluation
IX. Finance and Budgeting for Outdoor Education and Recreation
A. Fee?Based Programs
1. Non?Profit Organizations
2. Commercial/Profit?Based Programs
B. Government Subsidized Programs
1. A System of Accountability
C. Program Fee Structures
X Program Promotion
A. Marketing a Program
B. Techniques in Program Publicity
1. News Media
2. Brochures and Handbills
3. Radio
XI. Role of Volunteers in Programming
A. Volunteer Organizations
B. Purpose of Volunteers
XII. Program Evaluation
A. Purpose of Evaluation
B. Setting Quality Standards
C. Analyzing Results and Program Revisions
TOPICAL OUTLINE:
I. Introduction to Public Relations
A. Public Relation Problems in Natural Resource Agencies
B. The Value of Good Public Relations
II. A Historical Perspective of Public Relations
A. Resource Management History
B. Public Relations in Natural Resource History
III. Tenets of Good Public Relations
A. Main Principles of Public Relations
IV. Strategies for Good Public Relations
A. Planning
1. Research
2. Setting Goals and Objectives
3. Communications
4. Evaluation and Monitoring
B. Research
1. Surveys
2. Nominal Group Process
3. Public Involvement
C. Identifying and Working with Publics
1. Internal Publics and External Publics
2. Natural and Unnatural Publics
D. Communication
1. Planned Publicity
a. Public Service Announcement
b. Advertising
V. Communication Techniques
A. Interpersonal
1. Public Speaking
2. Face?to?Face Communications
3. Telephone Etiquette
4. Slide Presentations
B. Media Techniques
1. Print Media
2. Newspapers and Magazines
3. Brochures and In?House Publications
4. Using the Mail
5. Print Media Applications
6. External Reports
C. Electronic Media
1. Radio and Television
2. Video and Motion Pictures
VI. Exhibits, Special Events, Photography
VII. Politics in Natural Resources
A. Government Structure
B. Legislative Process
C. Surviving in the Political Arena
VIII. Emergency Information Services
A. Planning for Disaster
1. Emergency Information Procedures
B. Program Implementation
C. Program Evaluation
IX. Finance and Budgeting for Outdoor Education and Recreation
A. Fee?Based Programs
1. Non?Profit Organizations
2. Commercial/Profit?Based Programs
B. Government Subsidized Programs
1. A System of Accountability
C. Program Fee Structures
X Program Promotion
A. Marketing a Program
B. Techniques in Program Publicity
1. News Media
2. Brochures and Handbills
3. Radio
XI. Role of Volunteers in Programming
A. Volunteer Organizations
B. Purpose of Volunteers
XII. Program Evaluation
A. Purpose of Evaluation
B. Setting Quality Standards
C. Analyzing Results and Program Revisions
| |
Pikes Peak State College |
PPCC |
Skip to top of page
