STANDARD COMPETENCIES:

 

 I.      Demonstrate an understanding of design principles as they apply to the completion of graphic design projects.

 II.     Prepare creative design projects utilizing full color output.

 III.    Prepare professional quality mockups and comprehensive layouts.

 IV.     Write headlines and body copy for advertisements and publications.

 V.      Demonstrate creative use of type as design elements.

 VI.     Organize text visually to enhance communication.

 VII.    Demonstrate a thorough understanding of typesetting and punctuation rules.

 VIII.   Prepare documents for precise camera-ready output using the computer.

 IX.     Prepare Linotronic output with specifications for the printer.

 TOPICAL OUTLINE:

 

 I.      Class Introduction and Overview

         A.      Class Policies and Expectations

         B.      Materials and Supplies

 II.     Original Logo Design

         A.      Review benefits of producing logos in Adobe Illustrator

         B.      Logo samples

         C.      Review file set-up.

                 1.      Project specification sheet

                 2.      Camera-ready art

                 3.      Fonts and visuals

                 4.      Mounting appropriately

                 5.      Computer files

 III.    Corporate Identity

         A.      Stock and color choices

         B.      Samples

                 1.      Business card

                 2.      Envelope

                 3.      Letterhead

 IV.     Publication Design - Full color, full page advertisement

         A.      Review types of publications and requirements

         B.      Review photography and resolution

         C.      Review contents of publication work order

         D.      Review publication spec sheet

 V.      Postal Requirements/BRM

         A.      Postal requirements for business reply mail

         B.      Folding and sealing techniques

 VI.     Promotional Design ¿ Flyer with inserts

         A.      Different types of promotion

         B.      Design samples

         C.      Writing copy

         D.      Handwork.

 VII.    Annual Reports

         A.      Annual report options

         B.      File set-up

         C.      Samples