STANDARD COMPETENCIES:

 

 I.      Create graphic solutions to complex design projects for business and institutional use

 II.     Demonstrate the evolution of the design process from thumbnail sketches to comprehensive layouts to camera-ready art

 III.    Write headlines and body copy for advertising and informational use.

 IV.     Prepare creative designs utilizing black and white and spot colors.

 V.      Explain the designer/client/vendor relationship.

 VI.     Evaluate and select appropriate paper samples to meet the specifications of each design project.

 VII.    Employ a service bureau to obtain output.

 VIII.   Visually and verbally present designs in a relaxed and confident manner.

 IX.     Verbally analyze concepts and designs of projects during critiques.

 X       Follow standard typesetting and punctuation rules.

 XI.     Demonstrate the process of file set-up relating to each specific project.

 XII.    Prepare complex computer files for prepress.

 XIII.   Demonstrate knowledge of offset printing, proofing and post-production techniques.

 XIV.    Explain 1st class postal regulations as they apply to design.

 TOPICAL OUTLINE:

 

 I.      Class Introduction and Overview

         A.      Class Policies and Expectations

         B.      Materials and Supplies

 II.     Importance of print production and association with graphic design.

         A.      Tools

         B.      Define camera-ready art.

         C.      Review

                 1.      QuarkXPress

                 2.      Adobe Illustrator

                 3.      Adobe Photoshop

                 4.      Scanning Review

 III.    Redesigning an Existing Logo

         A.      Benefits of producing logos in Adobe Illustrator

         B.      Logo samples ¿ Identify design weaknesses

         C.      Thumbnails, roughs and comprehensive layouts

         D.      File set-up.

                 1.      Project specification sheet

                 2.      Camera-ready art

                 3.      Fonts and visuals

                 4.      Mounting appropriately

                 5.      Computer files

 IV.     Corporate Identity ¿ Spot colors

         A.      Stock and color choices

         B.      Samples

                 1.      Business card

                 2.      Envelope

                 3.      Letterhead

 V.      Redesigning an Existing Advertisement ¿ Black and White

         A.      Types of publications and requirements for each

                 1.      Size

                 2.      Line screen

                 3.      Paper

                 4.      Live area

                 5.      Trim

                 6.      Bleed

                 7.      Proofing

                 8.      File set-up

                 9.      Using a service bureau

         B.      Advertisement samples ¿ Identify design weaknesses

         C.      Photography and resolution

         D.      Contents of work order for publication.

         E.      Publication spec sheet

         F.      Obtaining visuals

 VI.     Postal Requirements/1st Class Mail

         A.      Postal requirements for 1st class mail

         B.      Folding and sealing techniques

         C.      Copy and visuals

 VII.    Point of Purchase Display/Poster

         A.      What is POP and how is it used?

         B.      Design Alternatives

         C.      Hand Skills.

 VIII.   Invitations

         A.      Envelopes

         B.      Die-cuts

         C.      Paper choices