STANDARD COMPETENCIES:

 

 I.      Construct a commercial website with consideration given to usability issues. (I) (II) (III) (IV) (V) (VI) (VII) (VIII) (IX) (X) (XI) (XII)

 II.     Prepare storyboarding idea flow charts for concepts. (III) (IV) (V) (VI) (VII)

 III.    Assess project budgets, time-lines, content analysis (VII)

 IV.     Justify web site by using design techniques and a presentation worthy of a business client. (I) (II) (III) (IV) (V) (VI) (VII) (VIII) (IX) (X) (XI) (XII)

 V.      Determine pre-production, production and post-production concepts necessary to complete web site. (I) (II) (III) (IV) (V) (VI) (VII) (VIII) (IX) (X) (XI) (XII)

 TOPICAL OUTLINE:

 

 I.      Production of a commercial web site selling a product or service.

         A.      Home page

         B.      Product page

         C.      How to buy page

         D.      Service page

         E.      Library page

         F.      Feedback mechanism

         G.      Contact page

         H.      Privacy statement

         I.      News page

 II.     Complete Creative Brief and Web Site Proposal

 III.    Create an identity for web site including a logo, colors, fonts

         A.      Flowchart

         B.      Storytelling

         C.      Color combinations

 IV.     Templates and page layout

         A.      Create masthead

         B.      Left navigation

         C.      Center space template

 V.      Copy writing and page layout

 VI.     Database concepts

 VII.    Advertising and Web Marketing concepts

         A.      Budget

         B.      Time-lines

         C.      Content analysis

 VIII.   Browsers

 IX.     Servers

 X       Loading and usability issues

 XI.     Design principles for web sites

         A.      Balance

         B.      Scale

         C.      Proportion

         D.      Movement

         E.      Dominance

         F.      Harmony-Rhythm and Repetition

         G.      Unity and Variety

 XII.    Visual Elements

         A.      Line

         B.      Shape

         C.      Value

         D.      Texture

         E.      Color

         F.      Space