STANDARD COMPETENCIES:

 I. Utilize the computer to resolve a broad range of design problems relating to the effective use of typographic form in layout and design.

 II. Resolve design problems with an increasing complexity of content organization, encompassing multipage formats, website, and systems design.

 III. Develop multiple conceptual solutions relating to an assigned design problematic.

 IV. Demonstrate a practical and conceptual understanding of typographic history, theory, use and practice.

 V. Find solutions to systems based design projects through effective integration of typography.

 VI. Verbally articulate the conceptual and technological strategies important to effective use of typography.

 TOPICAL OUTLINE:

 I. History & Theory

 A. Historic application and evolution of type

 B. Critical analysis of type

 II. Advanced Letterform Strategies

 A. Selecting and acquiring type

 B. Typographic devices

 C. Expanding visual hierarchy

 D. Rhythm, harmony and proportion

 E. Structural forms

 III. Expanding Typographic Strategies

 A. Grid based layout

 B. System design

 C. Expanding composition

 D. Type as object

 IV. Form vs. Content

 A. Format considerations including page, multi-page and website

 B. Quantity of typographic content (information design)

 C. Size relationships and considerations

 D. Type as image

 V. Creative Use of Type

 A. Advanced typographic arrangement and use of negative space

 B. Segmenting type within a larger design

 C. Unifying designs through typography

 D. Conceptual refinement and modification

 E. Typographic experimentation

 

 Assessments:

 5 projects

 2 assignments (1 written, 1 verbal)

 2 quizzes

 1 final exam