| | Searching Current Courses For Fall 2016 |
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Course: |
MGD 156
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Title: | Emergent Media Practices |
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Long Title: | Emergent Media Practices |
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Course Description: | Explores techniques and approaches in the latest delivery methods for web, mobile, and emergent media communication. Students explore digital media outlets such as blogs, podcasts, e-zines and social networks. Concepts in video production, photography, journalism, marketing, advertising, public relations, editing and relevant skills necessary for agile mass communication are introduced. Students create communication pieces for internet-based, mobile, and emergent media. |
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Min Credit: | 3 |
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Max Credit: | |
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Course Notes: | NCE 9.22.15 JLG |
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Origin Notes: | CMC |
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STANDARD COMPETENCIES
1. Identify digital media outlets.
2. Apply content creation best practices and ethics, and describe how technology affects the creation and dissemination of content.
3. Use various methods of developing and delivering media content.
4. Create and use online, mobile, and emergent outlets for message delivery.
5. Create surveys and use social networks for peer review and critique.
6. Demonstrate proficiency with media analytics.
TOPICAL OUTLINE
I. Comparing and contrasting media outlets.
a. Traditional Analog
b. Traditional Electronic
c. Web
d. Mobile
e. Near-line
f. Offline
g. Emergent
II. Content creation issues related to media.
a. Photography
i. Standards
ii. Creation/acquisition methods
iii. Editing methods
iv. Dissemination methods
b. Video
i. Standards
ii. Creation/acquisition methods
iii. Editing methods
iv. Dissemination methods
c. Audio
i. Standards
ii. Creation/acquisition methods
iii. Editing methods
iv. Dissemination methods
d. Graphics
i. Standards
ii. Creation/acquisition methods
iii. Editing methods
iv. Dissemination methods
e. Writing
i. Standards
ii. Creation/acquisition methods
iii. Editing methods
iv. Dissemination methods
v. Comparison of journalism, feature, marketing/promotional, technical, and informational writing
III. Ethics and Copyright Compliance
IV. Review of professional practices codes for media professional organizations
V. Standard business ethics
VI. Media ethics
VII. Personal ethics
VIII. Law vs. Ethics
IX. Practical Application
a. Blog
i. Registering blog
ii. Developing blog presence, site look and feel
iii. Content development for weekly blog posts
iv. Promoting blog
v. Analyzing blog interaction
vi. Peer review and critique of blog
b. Posting photography
i. Registering photo outlet(s)
ii. Content development for weekly posts
iii. Promoting outlet
iv. Analyzing outlet interaction
v. Peer review and critique of outlet
c. Posting video
i. Registering video outlet(s)
ii. Content development for weekly posts
iii. Promoting outlet
iv. Analyzing outlet interaction
v. Peer review and critique of outlet
d. Mobile Messaging
i. Registering outlet(s)
ii. Content development for weekly posts
iii. Promoting outlet
iv. Analyzing outlet interaction
v. Peer review and critique of outlet
e. Emergent Media
i. Registering outlet(s)
ii. Content development for weekly posts
iii. Promoting outlet
iv. Analyzing outlet interaction
v. Peer review and critique of outlet
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