STANDARD COMPETENCIES:

 

 I.      Demonstrate an understanding of design origins, history, styles, and trends, vocabulary and the interactive relationships within the Visual Communication Design field.

 II.     Demonstrate an understanding and working knowledge of design theory, principles, and fundamentals, as well as component and image area development for a design solution and effective composition.

 III.    Demonstrate a working knowledge of the creative process, research, idea exploration, design development, and their working stages, methods, devices, strategies, execution, techniques, and troubleshooting.

 IV.     Demonstrate an understanding and working knowledge of design specifications, tools materials, methods, strategies, and procedures to produce design layouts, components and effective compositions for ¿design to Print¿ results.

 V.      Demonstrate a working knowledge of use design, drawing, and drafting equipment, materials, medias, tools, methods and techniques to execute all the elements as well as the design composition in all of the design stages.

 VI.     Demonstrate an understanding and working knowledge of color theory and principles that include communication, psychology and emotions, science of color with light bands, reflections, visual mechanics and perceptions, as well as light source effects.

 VII.    Demonstrate an understanding and working knowledge of color wheel positions, relationships, mixing and color system theories that include Munsell, Ostwald and the related concepts of hue, chroma, value, shade, tone, and tint.

 VIII.   Exhibit an understanding of design to print color theory, PMS/Printers¿ Matching System, process and spot colors, and modifying, matching, or correcting color to design specifications.

 IX.     Demonstrate a working knowledge of project development, task analysis, execution skills and procedures, deadlines and responsibilities in a working environment.

 X       Demonstrate an understanding and working knowledge of the design¿s content and execution evaluation stages, and the analysis and critique process.

 XI.     Demonstrate an understanding of evaluating assignments and projects to be included, further developed or improved to be included in a portfolio of design work for career development and job interviews.

 XII.    Demonstrate knowledge of professional conduct, responsibilities, procedures and communication skills.

 XIII.   Demonstrate a familiarity with the basic working strategies in a studio environment with regard to preparation, procedures, precautions, troubleshooting and communication.

 TOPICAL OUTLINE:

 

 I.      Overview, Review, and History of Design in Visual Communication

         A.      Design Role in VIC

         B.      Design Origins

         C.      Trends and Styles

         D.      Design Aesthetics

         E.      Design Communication

         F.      Design Process

         G.      Design Applications

 II.     Overview and Review of Design Theory

         A.      Design Origins

                 1.      Natural

                 2.      Cultural

                 3.      Styles

                 4.      Trends

                 5.      Created/Orchestrated Design

                 6.      Design/Visual Communication

                 7.      Natural/Cultural/Implied

                 8.      Developed/Created

                 9.      Applications/Aesthetics

                 10.     Methods/Strategies/Devices

                 11.     Communication/Mood/Emotions

                 12.     Styles/Trends

         B.      Design Fundamentals/Principles

                 1.      Design Components

                 2.      Image Design

                 3.      Element Relationships

                 4.      Variables and Contrasts

                 5.      Balance, Harmony, and Symmetry

         C.      Processes, Stages and Strategies

                 1.      Conceptual Design

                 2.      Layout Design

                 3.      Component/ Image Design and Illustration

                 4.      Execution/Methods/Tools and Techniques

                 5.      Evaluation/Analysis/Revamps

         D.      Image Continuity, Impact, Aesthetics, and Analysis

 III.    Overview and Review of Color and Integration into Design

         A.      Science of Color

                 1.      Light Bands and Color Spectrum

                 2.      Visual Perceptions and Illusions

                 3.      Light Sources

         B.      Psychology of Color Design

                 1.      Environment

                 2.      Color Awareness

                 3.      Emotion/Perceptions

         C.      ¿Design to Print¿ Color Theory

                 1.      Printers¿ Matching System

                 2.      PMS/CMYK Process and Spot Colors

                 3.      RGB/Electronic

         D.      Color Wheel

                 1.      Positions

                 2.      Delineation and Relationships

                 3.      Mixing

                 4.      Color Systems

                 5.      Execution

                         a.      Medias and Pigments

                         b.      Methods and Strategies

                         c.      Tools, Techniques and Devices

                         d.      Light Source/Color Effects

         E.      Design/Color/Integration

         F.      Color Vocabulary

 IV.     Design Stages

         A.      Project Specifications and Development

         B.      Creative Process

         C.      Conceptual Sketches, and Prep

         D.      Design Development and Strategies

         E.      Layout Stages

         F.      Analysis and Revamps

         G.      Design Execution, and Production

         H.      Finishing and Portfolio

         I.      Presentations and/or Demonstration

         J.      Review and Analysis

         K.      Evaluation and Critique

 V.      Design Execution with Materials, Tools and Techniques

         A.      Fundamentals, Process, and Methods

         B.      Variables, Devices, and Strategies

         C.      Procedures and Steps

         D.      Precautions and Troubleshooting

         E.      Presentation (Craftsmanship)