STANDARD COMPETENCIES:

 

 I.      Demonstrate a working knowledge of the field of visual communications.

 II.     Define terminology relevant to the graphic design and illustration field.

 III.    Summarize the origins and history of graphic design and illustration.

 IV.     Demonstrate an understanding of the process of design and concept development.

 V.      Develop an appreciation for professional contemporary design and illustration, their look and techniques.

 VI.     Demonstrate an understanding of the graphic design and illustration fields today, as well as the tools and media used.

 VII.    Identify the computers and software presently used by designers and illustrators.

 VIII.   Create simple design projects related to the field.

 TOPICAL OUTLINE:

 

 I.      What is Graphic Design?

 II.     Common Careers For Designers

 III.    Origins of Human Communication

         A.      Pictographs

         B.      Ideographs

         C.      Rebuses

 IV.     Further Developments in Communication

         A.      Cuneiform

         B.      Hieroglyphics

         C.      Logograms

         D.      Phonograms

         E.      Alphabets

 V.      Inventions and Their Impact

         A.      Paper

         B.      Printing Press

         C.      Photography

         D.      Industrial Revolution

 VI.     Perception

         A.      Figure/Ground

         B.      Unity

         C.      Visual Dynamics

         D.      Balance

 VII.    Contemporary Art Movements

         A.      Nineteenth Century

                 1.      Arts and Crafts Movement

                 2.      Art Nouveau

         B.      Twentieth Century

                 1.      Cubism

                 2.      Futurism

                 3.      Dada

                 4.      Constructivism

                 5.      De Stijl

                 6.      Bauhaus

                 7.      Art Deco

                 8.      Surrealism

                 9.      Pop Art

                 10.     Psychedelia

                 11.     Post-Modernism

 VIII.   Gestalt Principles

 IX.     Advertising Design: Types and Purposes

 X       Current Graphic Design Software