STANDARD COMPETENCIES:

 

 1.   Demonstrate and analyze geometric and organic problem-solving techniques.

 2.   Analyze the subtleties of type design.

 3.   Research the history of type and its classifications.

 4.   Compare execution of letterforms to develop sensitivity to type subtleties.

 5.   Determine and apply appropriate typefaces to subject matter.

 6.   Develop and use the appropriate typographic terminology for letterforms and fonts.

 7.   Apply typographic treatments, such as kerning and leading.

 8.   Research history of period when specific classification of type was designed.

 9.   Research and use Gestalt design principles.

 10. Determine whether or not a word has an emotional value of its own.

 11. Research and discuss historical changes in tools used for rendering, and printing methods (Gutenberg's press).

 12. Examine and apply contrast situations, including: thick-thin, large-small, condensed-expanded, regular-italic, uppercase-lowercase, serif-san serif, soft-hard, and positive-negative.

 13. Apply design principles, including: repetition, gradation, anomaly, radiation, direction, concentration, space and texture.

 14. Apply hierarchy and visual organization.

 15. Apply visual organization to layouts.

 16. Apply structural variations of center axis, flush right, flush left, and combinations.

 17. Dramatize variations of information levels.

 TOPICAL OUTLINE:

 

 I.      Research and use Gestalt design principles.

 II.     Determine whether or not a word has an emotional value of its own.

 III.    Research and discuss historical changes in tools used for rendering, and printing methods (Gutenberg's press).

 IV.     Examine and apply contrast situations, including: thick-thin, large-small, condensed-expanded, regular-italic, uppercase-lowercase, serif-san serif, soft-hard, and positive-negative.

 V.      Apply design principles, including: repetition, gradation, anomaly, radiation, direction, concentration, space and texture.

 VI.     Apply hierarchy and visual organization.

 VII.    Apply visual organization to layouts.

 VIII.   Apply structural variations of center axis, flush right, flush left, and combinations.

 IX.     Dramatize variations of information levels.