STANDARD COMPETENCIES:

 

 I.      Exhibit a working knowledge of design movements and trends in the 20th and 21st centuries.

 II.     Demonstrate a familiarity of individual designers and their work.

 III.    Demonstrate an understanding of creative design, illustration, photography, product design and advertising as it applies to visual communication and mainstream markets.

 IV.     Exhibit a basic familiarity of visual communication and products as an international language.

 V.      Demonstrate an understanding of the creative process that leads to finished products that fuse function and form.

 VI.     Exhibit a familiarity with design history, terminology, tools, reproduction avenues and new media as it applies to fads, fashions and trends.

 VII.    Demonstrate an understanding of critical thinking as it is applied within design history.

 VIII.   Demonstrate a familiarity with practical applications of design and its relationship with type, adverting, print and electronic media, graphics, industrial design and related visual communication components.

 IX.     Exhibit a basic familiarity with theory, concepts and procedures for critiquing works of designers.

 X       Demonstrate a basic knowledge of design development, analysis and evaluation as it is applied in the reading of design products.

 TOPICAL OUTLINE:

 

 I.      Introduction and Overview of Visual Communication and Design

         A.      Fine Art and Graphics

         B.      Commercial Fields

 II.     Design Theory and Applications

         A.      Communications: Visual and Intellectual

                 1.      Art Movement

                 2.      Devices

                 3.      Strategies

                 4.      Media

                 5.      Design Elements

                 6.      Trends and Designs

                 7.      Social Interaction

         B.      Commercial and Design Fields

                 1.      Graphic Design

                 2.      Adverting Design

                 3.      Illustration

                 4.      Photography

                 5.      New Media

                 6.      Terminology, Vocabulary, History and Language of Design

 III.    Analysis and Critiquing of Artist Work

         A.      Design Fundamentals

         B.      Design Theory

         C.      Communication Clarity

 IV.     Critique of artwork and artist

         A.      Creative problem solving contributions

         B.      Evaluation of artist editions