STANDARD COMPETENCIES:

 

 I.      Develop a working knowledge of marketing terminology

 II.     Identify the basic relationship of marketing to other functional areas of the organization

 III.    Define the basic elements of a marketing strategy

 IV.     Identify and apply demographic and psychographic information in marketing planning

 V.      Define market segmentation, steps in its application, and how it affects the success of a product or service

 VI.     Compare the different buying behavior and decision making techniques among business, organizational, and individual consumers

 VII.    Explain the concepts of the marketing mix

 TOPICAL OUTLINE:

 

 I.      The Nature of Marketing

 II.     The Environmental Factors of Marketing

 III.    Marketing Research and Global Information Systems

 IV.     Consumer and Business Behavior

 V.      Market Segmentation and Positioning

 VI.     New Products and Product Life Cycle Strategies

 VII.    Marketing Mix