| | Searching Current Courses For Fall 2024 |
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Course: |
MAR 2049
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Title: | Strategic Marketing |
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Long Title: | Strategic Marketing |
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Course Description: | Focuses on the connections between a market-driven strategy, customer satisfaction, and profitable growth. This course explores development of marketing strategies within both small and large organizations, with emphasis on strategy development, implementation, and evaluation. |
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Min Credit: | 3 |
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Max Credit: | |
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Origin Notes: | ACC |
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General Notes: | Updated course CLOs effective 202210. |
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REQUIRED COURSE LEARNING OUTCOMES:
1. Explain marketing's influence on strategic thinking.
2. Trace the history of an organization's marketing strategy.
3. Formulate a framework for analyzing competitive environment.
4. Apply various approaches to marketing segmentation, targeting, and positioning to create competitive advantage.
5. Develop marketing strategy using real-world approaches.
6. Evaluate successful marketing strategies.
7. Apply tools of competitive dynamics effectively and appropriately.
REQUIRED TOPICAL OUTLINE:
I. Strategic thinking
II. History of strategic marketing
III. Assessing competitive intensity
IV. Evolution of products and markets
V. Generic strategies
VI. Strategic marketing tools
VII. Competitive dynamics
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Pikes Peak State College |
PPCC |
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