REQUIRED COURSE LEARNING OUTCOMES:

 1.  Distinguish the role social media marketing plays in business.

 2.  Evaluate the importance of strategizing use and implementation of social media.

 3.  Define a target market and apply appropriate social media for that market.

 4.  Compare and use the top five most common social media platforms.

 5.  Assess the legal and ethical ramifications of using social media as a marketing tool and defend the decision to use them.

 6.  Appraise the importance of content marketing.

 7.  Select different options and apply best practices for content development.

 8.  Develop a personal social media branding and content strategy and implement that strategy across the five most common social media platforms.

 TOPICAL OUTLINE

 I.    Introduction to social media and how it has changed marketing over the past 10 years

 II.   Real-time social media and its impact on business

 III.  Ethics and legal concerns for businesses using social media

 IV.   Stages of developing a social media strategy

 V.    Setting social media goals and metrics

 VI.   Target market identification for social media

 VII.  Social media platforms.

 VIII. Content development for social media

 IX.   Content development for target audiences

 X.    Best practices in social media marketing

 XI.   Trends and future directions for social media marketing strategy

 XII.  Technology changes

 XIII. Personal branding and career development using social media