| Searching Current Courses For Fall 2015 |
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Course: |
JOU 231
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Title: | Intro to Public Relations |
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Long Title: | Introduction to Public Relations |
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Course Description: | Focuses on public relations and its role for the individual, the non-profit organization, business and government; research methodology, principles and practices necessary to become a public relations practitioner; and media channels best suited to a persuasive appeal or crisis. |
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Min Credit: | 4 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Understands how public relations differs from advertising
II. Understands public relations from the historical perspective
III. Considers different types of public relations work
IV. Considers ethical and legal responsibilities
V. Understands internal and external audiences
VI. Understands the role of formal and informal public leaders
VII. Recognizes persuasion as a tool for the public relations practitioner
VIII. Uses these research tools: the questionnaire, survey, focus groups, the Internet and the interview
IX. Understands readability formulas
X Understands public relations jargon and doublespeak
XI. Creates memos, reports, position papers, news releases and public service announcements
XII. Develops public relation materials for special audiences: Scripts and speeches, newsletters, brochures, media kits and annual reports
XIII. Understands the importance of establishing a procedure to effectively manage crises communication
TOPICAL OUTLINE:
I. The Public Relations Perspective
II. Making your point with Style
III. Writing for the mass media
IV. Writing for special audiences
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Arapahoe Community College |
ACC |
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Colorado Community College Sys |
CCCS |
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Community College of Denver |
CCD |
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Pikes Peak State College |
PPCC |
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Red Rocks Community College |
RRCC |
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