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 Searching Current Courses For Spring 2015

  Course: JOU 231
  Title:Intro to Public Relations
  Long Title:Introduction to Public Relations
  Course Description:Focuses on public relations and its role for the individual, the non-profit organization, business and government; research methodology, principles and practices necessary to become a public relations practitioner; and media channels best suited to a persuasive appeal or crisis.
  Min Credit:4
  Max Credit:

  Origin Notes: PPCC

 STANDARD COMPETENCIES:
 
 I.      Understands how public relations differs from advertising
 II.     Understands public relations from the historical perspective
 III.    Considers different types of public relations work
 IV.     Considers ethical and legal responsibilities
 V.      Understands internal and external audiences
 VI.     Understands the role of formal and informal public leaders
 VII.    Recognizes persuasion as a tool for the public relations practitioner
 VIII.   Uses these research tools: the questionnaire, survey, focus groups, the Internet and the interview
 IX.     Understands readability formulas
 X       Understands public relations jargon and doublespeak
 XI.     Creates memos, reports, position papers, news releases and public service announcements
 XII.    Develops public relation materials for special audiences: Scripts and speeches, newsletters, brochures, media kits and annual reports
 XIII.   Understands the importance of establishing a procedure to effectively manage crises communication


 TOPICAL OUTLINE:
 
 I.      The Public Relations Perspective
 II.     Making your point with Style
 III.    Writing for the mass media
 IV.     Writing for special audiences



 Course Offered At:

  Arapahoe Community College ACC
  Colorado Community College Sys CCCS
  Community College of Denver CCD
  Front Range Community College FRCC
  Lamar Community College LCC
  Pikes Peak State College PPCC
  Red Rocks Community College RRCC
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Release: 8.5.3