STANDARD COMPETENCIES:

 

 1.   Explore digital media and internet-based journalism outlets.

 2.   Utilize journalistic best practices, ethics and explore how technology effects the profession of journalism.

 3.   Recognize and utilize different methods of developing and delivering internet based media content.

 4.   Recognize and utilize different styles of journalistic writing.

 5.   Find or create outlets for online journalistic efforts.

 6.   Locate story ideas and primary sources.

 7.   Publicize journalistic efforts using online tools.

 8.   Use surveys and social networks for peer review and critique.

 9.   Conduct audio and video interviews for the internet.

 10. Submit feature to online news organization and for peer review.

 TOPICAL OUTLINE:

 

 I.      Digital Media and internet based journalism

         A.      Introduction to internet journalism and digital media.

         B.      Ethics, best practices, journalistic style requirements and the effects of technology on the media.

         C.      Exploring digital media outlets:

                 1.      Blogs

                 2.      Microblogs

                 3.      Podcasting

                 4.      Video hosting

                 5.      Photo hosting stock sites and archiving sites

                 6.      Social Networking sites

                 7.      Online News Reporting

                 8.      Streaming Audio and Video

                 9.      Survey Generation Sites

 II.     Staffing the online magazine.

         A.      Creating story ideas.

         B.      Delegation of first story assignments.

         C.      Designing the online publication.

 III.    Content creation issues related to internet based media.

         A.      Photography standards.

         B.      Video standards.

         C.      Sound standards.

         D.      Streaming audio and video standards.

 IV.     Blogs

         A.      Registering a blog.

         B.      Create a mission statement.

         C.      Develop blog presence, site look and feel.

         D.      Content development for weekly blog posts.

         E.      Writing for the blog.

         F.      Peer review and critique of blog.

 V.      Posting photography

         A.      Setting up a photography online account.

                 1.      stock photo services.

                 2.      archive server online.

         B.      Understanding site end user license agreements, digital rights management, copyright, infringement.

 VI.     Video presence.

         A.      Setting up an online video channel.

         B.      Content development for video.

         C.      Writing for video: storyboards, treatments and scripts.

         D.      Publicizing content through email, channels.

         E.      Increasing your site hits.

         F.      Peer review of video site.

 VII.    Online reporting.

         A.      Setting up an online news account.

         B.      Creating content for online news.

         C.      Writing features for online news outlets.

         D.      Writing a "follow on" to online features.

         E.      Submitting feature writing and follow on pieces to online media outlets.

         F.      Peer review of online feature writing and "follow on" pieces.

 VIII.   Publicizing your work.

         A.      Google Adwords.

         B.      Email campaigns.

         C.      Social networking.

         D.      Word of mouth.

         E.      Internet lists.

         F.      Writing for a press release, email campaign, social networking or internet lists.

 IX.     Crowd sourcing and internet based research.

         A.      Creating and using surveys.

         B.      Online social groups.

         C.      Internet sources and research.

                 1.      Ethics regarding journalistic sources.

                 2.      Ethical research using the internet.

         D.      Validating internet sources.

 X       Audio and video interviewing techniques.

         A.      Streaming radio.

         B.      Create an online audio or video program.

         C.      Writing and interviewing for streaming radio or video.

         D.      Using the green screen.

         E.      Post production of streaming video and audio for internet delivery.