| | Searching Current Courses For Fall 2016 |
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Course: |
HOS 116
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Title: | Spa Retailing |
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Long Title: | SPA Retailing |
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Course Description: | This course is designed to educate and train spa professionals in the art and science of retail. The course will prepare students for the ISPA Retail management for Spas exam. Students will be provided with business tools for the growth, demand and change of the spa industry, use informational tools and resources on subjects such as retail, financial management, compensation, consumer and industry research and trends and standard operating procedures and management skills. Other topics include: retail strategies, planning, management, and administration; inventory purchasing and management; evaluating the financial performance of a spa; concepts of Sales and Service; visual merchandising; developing a timeline for the opening of a Spa retail program; determining the cost of sales in the spa retail area. |
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Min Credit: | 3 |
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Max Credit: | |
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Course Notes: | Entered new course 10/16/09 s@ |
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Origin Notes: | CMC |
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1. Describe why retail operations are important to the spa, its guests, and its employees.
2. Explain the elements of retail planning and how trends and classifications contribute to retail sales planning and staff compensation.
3. Identify purchasing strategies and methods for selecting vendors, forming partnerships, and creating a private label product line.
4. Outline the tasks involved in inventory management and recordkeeping.
5. Evaluate a retail operation¿s financial performance by key factors such as total spa revenue, contribution by classification, sales per ticket, sales by therapist, markdown percentage, sales by square feet, cost of sales, and inventory turnover.
6. Describe how sales and service work hand in hand and ways that spa retail managers can promote effective selling among the spa staff.
7. List effective visual merchandising techniques for floor layout; skin, body, and beauty products; apparel and apparel-related products; and gifts and accessories.
8. Explain why a retail operation should market its services and what the steps are to preparing and executing a marketing plan..
9. List the tasks that must be performed for a successful retail opening.
I. Introduction to the art and science of retail.
II. Understand the principles of retail planning.
III. Describe elements of purchasing for spas retail operations.
IV. Analyze inventory management systems.
V. Apply inventory management techniques.
VI. Interpret and evaluate financial performance.
VII. Differentiate sales and service techniques in the spa industry.
VIII. Explore visual merchandising in spa retail.
IX. Understand marketing strategies applied to spa retailing and marketing.
X. Recognize the components of various types opening a retail operation.
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