STANDARD COMPETENCIES:

 

 1. Describe the principles and functions of GIS.

 2. Discuss spatial analysis and modeling in business contexts.

 3. Identify spatial data.

 4. Discover the steps in developing and implementing a GIS system.

 5. Analyze case studies of GIS and business spatial analysis.

 6. Identify business ethical, legal, and security implications of GIS.

 7. Apply spatial data to analyze business decisions.

 8. Describe the management, planning, and strategy challenges for uses of GIS in business organizations.

 TOPICAL OUTLINE:

 

 I. Principles and functions of GIS

 A. Spatial context

 B. Spatial analysis

 II. Business spatial analysis

 A. Influence of location

 B. Spatial risks and opportunities

 III. Spatial data resources

 A. Public

 B. Commercial

 IV. GIS development

 A. Workstation and Network

 B. Intranet and Internet

 V. Seek and evaluate market  locations

 A. Market location dynamics

 B. Temporal dynamics

 VI. Business Demographics

 A. Characteristic attributes

 B. Clustering

 VII. Location based target marketing

 A. Business location communities

 B. Transient communities

 VIII. Retail strategies

 A. Merchandising

 B. Market segmentation

 IX. Services strategies

 A. Retail services

 B. Maintenance services

 X. GIS based market  communications

 A. Email campaign

 B. Internet media campaign

 XI. Retail business site selection

 A. Location demographics

 B. Traffic

 XII. Local  and regional  profiling

 A. Economic  profile

 B. Business  climate

 XIII. International market assessment

 A. Market identification

 B. Market penetration

 XIV. Sales  territory management

 A. Geographic Reach

 B. Revenue Pattern

 XV. Ethical, Legal and Security Issues

 A. Business ethics

 B. Legal and security protection