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Course: |
GCM 160
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Title: | Golf Shop Management |
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Long Title: | Golf Shop Management |
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Course Description: | provides an overview of golf retailing management, marketing and accounting procedures inherent in private, public, and resort golf club and course environments. Topics include the importance of and steps involved in business planning, financial forecasting, and budgeting. |
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Min Credit: | 3 |
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Max Credit: | |
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Status Notes: | Revised 5/24/05 s@ |
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Origin Notes: | CMC |
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STANDARD COMPETENCIES:
I. Describe the fundamentals and evolution of golf retailing
II. Understand the golf industry retailing environment
III. Examine the moral and ethical dimensions of golf retailing
IV. Understand consumer behavior
V. Describe the basics of financial management for golf retailing operations
VI. Explain the fundamentals of how to locate and design golf retail facilities
VII. Explain human resource management issues in golf retail operations
VIII. Discuss merchandise buying functions
IX. Determine merchandise management and control procedures
X Prepare retail advertising and display promotion projects
XI. Develop personal selling skills
XII. Estimate golf retailing trends
TOPICAL OUTLINE:
I. Steps involved in business planning
A. Financial forecasting
II. Budgeting.
III. Situating and Designing the Retailing Facility
IV. Managing retail employees
V. Retail merchandising and services
VI. Promotional activities
VII. The future of golf retailing
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