| | Searching Current Courses For Fall 2024 |
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Course: |
ENP 2005
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Title: | Marketing for the Entrepreneur |
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Long Title: | Marketing for the Entrepreneur |
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Course Description: | Covers marketing strategies to launch and sustain an entrepreneurial venture. This course will include topics on marketing entrepreneurial ventures utilizing innovative and financially responsible marketing strategies. This course will help students to develop an understanding of entrepreneurial marketing goals and objectives. The course covers marketing principles and electronic marketing. |
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Min Credit: | 3 |
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Max Credit: | |
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Course Notes: | Entered new course 3/23/10 s@ |
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Origin Notes: | Lamar CC |
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REQUIRED COURSE LEARNING OUTCOMES:
1. Examine basic marketing principles.
2. Identify the components of an effective marketing strategy for entrepreneurial ventures.
3. Define entrepreneurial marketing goals and objectives.
4. Evaluate marketing strategies for entrepreneurs.
5. Examine the electronic marketing process.
6. Construct a marketing strategy for an entrepreneurial venture.
7. Determine implementation, control, and monitoring tactics.
REQUIRED TOPICAL OUTLINE:
I. The entrepreneurial marketing process
II. Goals, objectives, and finding the right opportunity
III. Basic marketing principles
A. The four P's of marketing: product, place, price, and promotion
B. Customer needs, market trends, market segmentation, product positioning, and target markets
C. Marketing research
D. Understanding customers and competition
IV. Digital marketing
A. Search engine marketing
B. Mobile marketing
C. Social media marketing
V. Marketing strategies
A. Strategies for an entrepreneurial venture
B. Financial components of a marketing plan
VI. Implementation, control, and monitoring marketing strategy
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Arapahoe Community College |
ACC |
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Pueblo Community College |
PCC |
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