| | Searching Current Courses For Fall 2016 |
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Course: |
BUS 204
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Title: | Introduction to E-Business |
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Long Title: | Introduction to E-Business |
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Course Description: | Introduces the use of technology in all aspects of a business. Explores the use of technology for customer relations management, accounting and financial applications, purchasing and production tools, sales and marketing functions, and human resources management. Examines use of the Internet, world-wide-web and sophisticated multi-function software tools. Students gain a heightened awareness of emerging technologies and trends in e-business. |
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Min Credit: | 3 |
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Max Credit: | |
STANDARD COMPETENCIES:
I. Understand basic e-business concepts
II. Analyze customer relationship management (CRM)
III. Examine selling-chain management
IV. Analyze enterprise resource planning (ERP) concepts
V. Examine supply-chain management (SCM) concepts
VI. Analyze e-procurement concepts
VII. Examine decision support systems (DSS) applications
VIII. Outline the factors in creation of an e-business design
TOPICAL OUTLINE:
I. E-business concepts
A. Definition
B. Compared to e-commerce
C. Transformation of business structure
D. Flexibility and rapid change
E. Reversed value chain
F. Trends
1. Speed of service
2. Customer focus
3. Integrated business functions
4. Outsourcing
II. Customer relationship management (CRM)
A. Definition
B. Organizing around the customer
C. CRM design and infrastructure
1. Sales
2. Marketing
3. Customer service
4. Customer support
D. CRM Trends
III. Selling-chain management
A. Definition
B. Need for selling-chain management
C. Order acquisition process
D. Trends
IV. Enterprise resource planning (ERP)
A. Definition
B. Integration of information technology systems
1. Accounting and financial systems
2. Human resources systems
3. Production and purchasing systems
4. Distribution and transportation systems
C. Forces influencing ERP
D. Implementation strategies
E. ERP trends
V. Supply-chain management (SCM)
A. Definition
B. Internet-enabled SCM
C. Supply-chain planning and execution
D. SCM issues and trends
VI. E-procurement
A. Definition
B. Transformation to web-based technology
C. Cost savings and return of investment
D. Buyer focus
E. Seller focus
F. Trends
VII. Decision support systems (DSS)
A. Definition
B. Data warehousing
C. Knowledge management
D. Influencing factors
E. Trends and elements
VIII. E-business design
A. Steps in design
B. Evaluate desired outcomes
1. Analyze current situation
2. Determine focus
3. Prioritize
4. Design systems
C. Reasons for failure
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Pueblo Community College |
PCC |
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Pikes Peak State College |
PPCC |
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