STANDARD COMPETENCIES:

 

 1.  Give students a macro view of business that is essential to such advanced and specialized courses as finance, marketing, management, and human relations.

 2.  Provide students with meaningful, real-world-oriented information that can play a key role in their success both within and beyond the classroom.

 3.  Give students an integrated view of the dynamic and exciting world of business.

 4.  Create an awareness of the varied career opportunities in business and aid in selecting a vocation or enhance the vocation already selected.

 5.  Discuss social and ethical responsibilities of business.

 TOPICAL OUTLINE:

 

 I.      The Business Environment

         A.      Your Future in Business Begins Now

         B.      Understanding Evolving Economic Systems and Competition

         C.      Competing in the Global Marketplace

 II.     Making Ethical Decisions and Managing a Socially Responsible Business

 III.    Business Ownership

         A.      Forms of Business Ownership

         B.      Entrepreneurship:  Starting and Managing Your Own Business

 IV.     Business Management

         A.      Management and Leadership in Today¿s Organization

         B.      Designing Organizational Structures

         C.      Managing Human Resources

         D.      Motivating Employees and Creating Self-Managed Teams

         E.      Understanding Labor-Management Relations

         F.      Achieving World-Class Operations Management

 V.      Marketing Management

         A.      Understanding the Customer and Creating Goods and Services that  Satisfy

         B.      Developing Quality Products at the Right Price

         C.      Distributing Products in a Timely and Efficient Manner

         D.      Using Integrated Marketing Communications to Promote Products

 VI.     Technology and Information

         A.      Using Technology to Manage Information

         B.      Using the Internet for Business Success

         C.      Using Financial Information and Accounting

 VII.    Stock Market and Investing

 VIII.   Legal Environment and Government Regulations