STANDARD COMPETENCIES:

 

 I.      Discuss how to market his product or service;

 II.     Detail the problems in managing the operations of his business;

 III.    Demonstrate a better understanding of accounting and financial controls

 IV.     Prepare a comprehensive business plan for his business.

 TOPICAL OUTLINE:

 

 I.      Developing the Business Plan

 II.     Marketing

         A.      Creating Competitive Advantage

         B.      Analyzing the Market and Formulating the Marketing Plan

         C.      Consumer Behavior and Product Strategy

         D.      Pricing and Credit Strategies

         E.      Promotion: Personal Selling, Advertising and Sales Promotion

         F.      Distribution Channels and Global Markets

 III.    Accounting and Finance

         A.      Accounting Statements and Financial Requirements

         B.      Evaluating Financial Statements

         C.      Working Capital Management and Capital Budgeting

         D.      Finding Sources of Capital

 IV.     Managing Small Business Operations

         A.      Selecting the Management Team and Form of Organization

         B.      Choosing the Location and Physical Facilities

         C.      Professional Management in the Growing Firm

         D.      Managing Human Resources

         E.      Computer Based Technology for Small Businesses

 V.      Other Issues

         A.      Risk and Insurance Management

         B.      Working Within the Law