Required Course Learning Outcomes:

 1.  Describe the range of career opportunities in business and processes for selecting and developing a career path.

 2.  Compare the advantages and disadvantages of different forms of business ownership, including entrepreneurship.

 3.  Discuss the components of income statements and balance sheets for a business.

 4.  Describe the elements of the marketing mix and how each element applies to a marketing strategy.

 5.  Discuss the essential elements of leadership.

 6.  Identify basic principles and styles of management and how they impact organizational success.

 7.  Describe production and operations management.

 8.  Describe the fundamental principles of management.

 9.  Examine the importance of business ethics and corporate social responsibility.

 10. Identify how businesses participate in the global economy.

 Required Topical Outline:

 I.    Business careers and opportunities

        A.  Career exploration

        B.  Basic economics

        C.  Globalization

        D.  Business ethics and corporate social responsibility

 II.   Forms of business ownership

        A.  Sole proprietorship

        B.  Partnership

        C.  Corporation

        D.  Franchise

 III.  Leadership, organization, and operations

        A.  Entrepreneurship

        B.  Fundamentals of management and organization

        C.  Teamwork

        D.  Production systems and logistics

 IV.   Motivation and human resources

        A.  Theories of motivation

        B.  Human resource management

        C.  Management-labor relationships

 V.     Marketing, sales, and customer relationship management

        A.  Product strategies

        B.  Pricing strategies

        C.  Placement and distribution strategies

        D.  Promotional strategies and customer communication

 VI.   Accounting and finance

        A.  Basic accounting principles

        B.  Financial statements

        C.  Monetary systems and banking