Required Course Learning Outcomes:

 1.  Explain the benefits and risks of entrepreneurship in comparison to other forms of business.

 2.  Define the characteristics of entrepreneurship and create a profile as an entrepreneur.

 3.  Explore the factors that contribute to determine feasibility of a business idea.

 4.  Engage in learning how to effectively communicate a business idea to others through a business plan.

 Required Topical Outline:

 I.    Entrepreneurship

 II.   Basic forms of business ownership

        A.  Partnership

        B.  Sole proprietorship

        C.  Corporation

        D.  Franchise

 III.  Fundamental marketing principles

        A.  Target market process

        B.  Product strategies

        C.  Pricing strategies

        D.  Placement and distribution strategies

        E.  Promotional strategies

 IV.   Basic business financial management

        A.  Income statements

        B.  Balance sheets

        C.  Statements of cash flow

        D.  Basic record keeping

 V.    Operating a business

        A.  Managing people

        B.  Managing processes

        C.  Managing finances

 VI.   Business plans

        A.  Research for starting a business

        B.  Executive summary

        C.  Company background

        D.  Management team

        E.  Financial pan and beak-even analysis

        F.  Funding strategy

        G.  Marketing strategy

        H.  Operational plan

        I.  Exit strategy