| | Searching Current Courses For Fall 2016 |
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Course: |
ASI 114
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Title: | ASI Events and Promotions |
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Long Title: | ASI Events and Promotions |
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Course Description: | Provides students with an introduction to event and promotions management for the action sports industry. The course examines practical applications of organizing and managing special events such as choosing a venue, managing a budget, building partnerships, corporate and public sponsorships, negotiations, mitigating liability, employee scheduling, and event promotions. |
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Min Credit: | 1 |
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Max Credit: | |
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Course Notes: | NCE 10.3.16 |
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Origin Notes: | CMC |
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STANDARD COMPETENCIES
1. Explain the purpose and desired outcomes of special events and promotions in the Action Sports Industry
2. Describe the procedure used in the Action Sports Industry for determining the appropriate time and location for an event
3. Develop a list of the venue requirements for Action Sports related promotional events
4. Summarize the process of organizing, planning, and executing a special event in the Action Sports Industry
5. Identify special event risk management strategies associated with the Action Sports Industry
6. Develop a method of evaluating the success of a promotional event in the Action Sports Industry
TOPICAL OUTLINE
I. Action Sports Special Events and Promotions
II. Location/Site selection for Action Sports
III. Liability requirements for Action Sports special events
IV. Organizing, planning, executing a special event for the Action Sports industry
V. Risk management in Action Sports
VI. Marketing and advertising special events for the Action Sports Industry
VII. Staffing, training, and compensating employees
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